Setting a website up so that it has the best possible chance to rank highly in search results. That’s a goal that many dental practices have. Yet they often find it difficult to achieve this goal on their own. Most of the people in the practice went to dental school, after all. They didn’t get certified for search engine optimization (SEO). However, that makes it even more vital for your dental practice to find a top-notch SEO partner.
Why do dental practices need help implementing SEO services?
Working with a digital marketing company that specializes in SEO is something that every dental practice should look into. One reason is that most practices don’t have the time or budget to bring in or train an in-house SEO specialist — let alone bring in an entire SEO team in-house.
However, there’s an even better reason to find such a partner: Your competition is likely gearing up to increase its patient counts. One dental industry survey by NexHealth found that 94% of dental practices said they expected to have patient volumes similar to or greater than pre-pandemic volumes in 2022. It’s likely that competitors of yours that include themselves in this 94% are doing everything they can to meet this goal. Including putting plans in place to partner with SEO pros.
Dental practices often find these 2 SEO services surprisingly helpful
There are numerous SEO services that dental practices may find surprisingly helpful. A top-notch SEO team won’t just throw a bunch of random services together for your practice. They’ll take the time to get to know your practice, its website and any SEO practices you’re already using.
Then, SEO pros will create a personalized plan to help your practice achieve SEO success. A few of the practices that SEO teams may include in their plan to help your dental practice are:
1.Revamping your website — A website with a poor user experience and poor SEO will definitely keep your practice from reaching its goals. It can make it much harder to bring in new patients, rank highly in search results or even retain existing patients.
Fortunately, SEO teams can help you revamp your website in ways that minimize these difficulties. For some practices, this may take the form of some tweaks to website content and/or webpage layouts and cleaning up the website’s back end. For others, it may be better to simply rebuild their website using a template that’s designed to maximize user experience and SEO.
2. Creating optimized content — Your practice may already be creating great content. Yet you may also be frustrated by the fact that it’s not consistently reaching the people you wrote it for. That’s where a top-tier SEO team can help. They can take a look at the content you’re creating and add in tested SEO tidbits that can help your content rank better. As a result, your content is more likely to be read by those whom your practice is trying to reach.
Only producing a little content or none at all? Consider asking if your SEO team can help you find content creators that can help you build exceptional content for your website, blog or social media.
Want to find top-shelf SEO pros to help your dental practice? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and bringing in new patients. However, it’s difficult to attract visitors to your site when you don’t know which SEO practices can help you the most. Fortunately, SEO for health care providers is one of the things we specialize in at BURG+CO.
Our team has years of experience in helping health care practices improve their digital presence so they can more easily attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our SEO services and all our other digital marketing services or to schedule a complimentary consultation.