How to choose the right content marketing package in 5 easy steps
You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true. That’s why it’s not surprising that a 2021...
4 content marketing tips to help you plan for a new year
Your business has seen a measurable increase in leads coming in from your content marketing campaigns this year. Now, it’s time to use this success as the foundation for next year’s growth. Yet you’re not sure what to prioritize in Q4 in order to boost your chances of...
Sales funnel conversions rates you want to see (and ones you don’t)
Sales funnel conversion rates are one of the terms that marketing and sales professionals throw around a lot. But, let’s say that you, like most people, aren’t a marketing or sales professional. Yet you are trying to figure out if you need to take action to boost your...
Branded content marketing: What it is and 3 ways to get started on it
Every article or blog post you create. Every video you post on YouTube. Every podcast episode you record. All of these are examples of content that can and should be branded. However, branding that is applied haphazardly can often do more harm than good. The...
3 SOPs that set content marketing plans up for success
Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible. Surprisingly,...