The conversion process in innovative tech businesses: A basic roadmap
Innovative tech businesses rely on innovation. Seems pretty straightforward, right? However, such businesses can have a truly innovative product and digital marketing that creates a buzz about that product and lots of organic traffic yet still fall short of sales...
Getting good digital marketing? You are if your strategy includes these 4 elements
Do you know if you’re getting good (or better) digital marketing? Trying to answer this question is something many business owners and executives do in Q4. After all, this is typically the time to evaluate how all aspects of your business have done over the other...
3 questions you and a user experience consultant must answer
Marketing without a focus on user experience (UX) and user interface (UI) is like sending out invitations to a housewarming party before your house is even built. People show up, but there aren’t any chairs, food or even drywall. It’s like you invited...
The top 3 things an SEO strategist considers when looking at your website
Search engine optimization (SEO) is a critical part of any digital marketing strategy, but you’ve probably heard that plenty of times before. Yet you may not have heard just how critical effective SEO is to your business’s strategy. Digital marketers estimate...
3 improvements that can boost existing content’s performance
It’s a common cycle. You slave over a piece of content for hours, days or even weeks, and it does fantastically well at first. Yet over time the performance of that piece of content starts to decline. There are two options at this point: 1. You can simply...