When it comes to digital marketing for mental health care, you need to make sure you’re keeping up with the trends. The world of digital marketing evolves quickly, and if you don’t keep up, your brand can fall behind and lose brand awareness and engagement before you know it.
It can be hard to keep up with the trends when you have so much else to do, but our team at Burg & Co. keeps up with it all so you don’t have to. Here are four digital marketing trends in 2020 we don’t want you to miss out on:
1. Facebook may be hitting its ceiling
A significant portion of Facebook’s users today are 65 or older. What was once the platform of choice for teenagers and young adults is now losing their interest. Several factors play into this, such as the more interactive features of other platforms like Instagram and TikTok, data breaches, political propaganda, cyberbullying and the platform’s indifference toward promoting fake news and conspiracy theories.
Facebook is still important, and it may become more popular again once it addresses these issues that many young people care about. However, now is the time to start investing in other platforms if you haven’t. That way, if Facebook ever takes a steeper dive in popularity, you won’t be behind on everything else.
2. More people are beginning to prefer chatbots to phone calls
Chatbots used to be kind of a nuisance for internet users because they were clunky, repetitive and outright incorrect with their responses. However, as the technology has developed and chatbots are becoming increasingly helpful, more people are beginning to prefer to use them.
Internet users identify the 24-hour availability as one of the highlights of chatbot features. They can get more detailed answers to questions or directions to the right human representative for help at any time of the day or night.
Your organization can consider investing in a chatbot for its social channels or its website to help users find help for mental health needs. It’s important for someone to be able to communicate with a real person, but a chatbot can help them find assistance at any time of the day and can direct them to the right person or organization they need to connect with.
3. Video is more important than ever
Our team at Burg & Co. has discussed many times in the past the importance of video content on websites and social media. Notably, 87% of video marketers say that video increases traffic to their websites, 83% say video helps them generate new leads and 80% say it directly helps increase sales.
Most users looking for information, guides and tutorials prefer videos to reading text. It’s no different when it comes to mental health marketing. Someone who needs quick answers or help may be more inclined to watch a short video rather than combing through text-based content.
4. It’s time to get interactive
As more platforms make it easier for businesses to create interactive content, more people are engaging with it. Interactive content is anything someone can click on or engage with online. For example, quizzes, polls, augmented reality or 360 videos can be tools you can use to drive user interaction and engagement.
For mental health marketing, you can use quizzes to help people find out information about a condition or you may want to use 360 videos to give a detailed tour of your facility.
Think about ways your content can be more interactive. It may be just what you need to give your digital performance a boost to attract more clients who need the help you can provide.
Burg & Co. can be your digital marketing partner
Mental health marketing can be challenging because you want to attract new clients without compromising the sensitive and serious nature of messaging for treating mental health. At Burg & Co., we have years of experience in helping organizations sort through the challenges of marketing and develop a digital marketing strategy that helps them attract leads and build conversions.
Are you ready to take your business’s digital presence to the next level? Contact our team today for more information about digital marketing or to schedule a complimentary consultation.