Search engine optimization is the art and science of optimizing a website and pages to rank high in internet searches. But it’s not just any searches — it’s the ones that matter for your business because the searcher’s intent is to find businesses like yours.
SEO can be intimidating, but it doesn’t have to be. Here are four things that all business owners should know about search engine optimization in order to be successful.
#1: Search engine optimization is not an expense, but an investment
With so many details like keywords, topics, long tail and content, search engine optimization can seem like a huge expense that requires a ton of money. But SEO is really an investment. Whether it’s the time you’re putting in or the cost of contracting a partner to build and drive your SEO strategy, the investment you put up front will pay rewards manyfold down the line. This is compounded by the fact that SEO really doesn’t require a large upfront expense — so the ROI can be tremendous.
#2: You must choose the right keywords
SEO isn’t just keywords, but it does begin with keywords. Learn about your audience and what they do when they’re looking for a business like yours. Do the research on search volume and the competition, as well as the needs and wants of your target customer. Create a list of keywords that actually pertain to what you do and match those with how your audience searches for your solution, along with topics related to your solution. When your strategy begins with keywords, it’s that much more essential to choose the right keywords — so be willing to put in the the time up front to determine these.
#3: It takes time
SEO will reward you in the long run when you approach it right. But it’s not something you’ll start to see after a couple of days, or even weeks. It can take between four to six months to begin seeing results, so remember that when you feel like giving up. Once you begin to see a lift in rankings and traffic, you should continue to see improvements over time. That’s the magic of search engine optimization — its effects unfold over time. Just make sure to monitor your results so that you can make improvements or tweaks if you’re not seeing the results you’d expected.
#4: It can work for anybody
SEO can work for any business on the internet. In fact, it’s an essential strategy if you want to be found on the internet at all. No matter the size of your company, the industry, your product or your audience, building and maintaining a strong SEO strategy will be the cornerstone of your marketing efforts.
Burg & Co. can help with your search engine optimization strategy
Experts in search engine optimization, Burg & Co. Marketing in Tampa, FL has extensive experience in search engine optimization campaigns that have shown results for businesses of all types. For more information on building an SEO strategy that works, contact us today.