Business owners love billboards. They love TV ads and newspaper ads. We don’t entirely fault them for this. It’s satisfying to see your brand displayed on something large or tangible. However, while you might like the look or feel of a traditional marketing ad like one of these, you’re missing out on leads and conversions if you’re not investing in digital marketing.
Digital marketing is any form of marketing or advertising that takes place online via search engine optimization (SEO), pay-per-click advertising (PPC) and social media marketing. Not only are these platforms where the majority of target audience members are spending their time, but they also allow marketers to track data in so many ways unavailable with traditional marketing methods.
Online advertising vs. traditional advertising statistics
If your company has a big marketing budget that you can share between digital and traditional marketing, go for it. But if like most, you don’t have an undrainable budget, you have to emphasize one over the other. We wholeheartedly recommend investing in digital. Not only does it cost less than traditional methods of marketing, but it also helps engage more users, it creates more leads and it lasts as long as you keep hosting your website.
We understand it’s not easy enough just to take our word for it and jump into digital marketing today. Here are some online advertising vs. traditional advertising statistics that can help you make a decision:
- Digital ad spending by the end of 2020 will be nearly $50 billion more than traditional ad spending. This is a stark contrast from just a couple of years ago when traditional advertising accounted for most of advertisers’ spending. This gap in favor of digital ad spending is expected to grow in the future.
- Nearly 50% of web users use Google to discover or find a new product or service.
- 60% of smartphone users have contacted a business using a click-to-call option, such as what is found in Google Business listings.
- 39% of customers say they try a business because of direct mail advertising.
- 44% of customers visited a brand’s website for further information after receiving direct mail.
What does all of this mean for you?
Digital marketing allows you to connect with your target audience in a variety of ways online, such as blogging, social media and email. It allows your audience to find you, which means they are more likely to be willing to engage and convert.
Traditional marketing provides little interaction with your audience and is expensive. Some audience members trust traditional advertising, but most people are tuned out to billboards, television ads or direct mail. Think about that beautiful billboard you want to put up. … Most people won’t even notice it because they’re so used to ignoring billboards!
Think about your target audience and how they are most likely to engage with your brand. Chances are, it’s on digital mediums. However, if you find that some traditional marketing, such as direct mail, helps and you have the budget, go for it.
Burg & Co. can be your digital marketing partner
Are you ready to take your brand’s digital presence to the next level and attract more leads and convert more users into customers? Our team at Burg & Co. can partner with your brand to help you succeed. We have years of experience in helping businesses build and maintain digital marketing strategies that attract visitors and convert leads. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.