Search engine optimization (SEO) is a critical part of any digital marketing strategy, but you’ve probably heard that plenty of times before. Yet you may not have heard just how critical effective SEO is to your business’s strategy.
Digital marketers estimate that SEO has a return on investment (ROI) of 22:1 on average. This means that on average businesses who invest $1 in SEO can expect to get $22 in value back. For a little perspective, let’s look at a more real-world example. If a small business invests $2,000 per month into an SEO strategy, It’s likely to see a return of $44,000 on its investment.
Such numbers show that SEO can be very beneficial to your business, but there is no SEO strategy without SEO strategists. These professionals must keep on top of the latest shifts in search engine algorithms and SEO industry tools and trends. SEO strategists should also be taking regular looks at your website to ensure it is performing at optimal levels. During these regular audits, there are many factors that an SEO strategist considers, but there are three factors in particular that head their checklist.
- Organic traffic levels.
One key factor your strategist will likely consider is how much organic traffic is flowing to your site. Looking at this factor allows them to compare your current traffic levels to past levels. This comparison can indicate how effective any changes you’ve made to your website have been or how well your SEO content strategy is working.
However, it’s important not to expect a huge increase in organic traffic right away. SEO is a long-term performer, and it typically takes at least three to six months to see an increase in organic traffic after making a change. As a result, it’s good practice to have an SEO strategist checking your organic traffic levels regularly.
- Keywords your pages are ranking for.
SEO strategists can also help create keyword strategies for a business’s content. But that’s not the only keyword-related thing they can help with. They can also use SEO tools like SEMRush, Moz, or Ahrefs to monitor your website pages and other content. Specifically, these pros can use such tools to see what keywords your highest-performing pages are ranking for.
They can take this information and compare it to the keyword strategy used to create the high-ranking pages. Then, they can use the results of the comparison to make adjustments to keyword strategies. Doing so allows your business to support high-performing content, and it gives you a better chance of creating content that will help build more traffic and conversions.
- Number and location of conversions.
Organic conversions are the end goal of SEO and digital marketing generally. They can look different for every business. For merchandisers, a conversion might be when someone reads a blog post and then buys a product or service. For health care providers, conversions might take the form of filling out an appointment request form or calling to make an appointment.
However, if you don’t know which digital locations the majority of your conversions are coming from, it’s hard to improve that location or provide others. SEO strategists can take a look at your website and discover where the majority of your conversions are coming from. This knowledge makes it much easier to further improve that part of your site or to create similar channels and locations to bring in even more conversions.
Want to have experienced SEO strategists on your side? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and landing new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, BURG+CO.’s team includes experienced SEO specialists who are ready and able to help you.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results, attract more visitors to your site and increase conversion numbers, we’re ready to talk to you to see how we can help. Contact our team today for more information about our SEO services or to schedule a complimentary consultation.