Every type of business has challenges that they must solve in order to succeed. And health care practices are no different.
It’s hard to believe that an industry that is projected to create revenue totaling more than $87 billion by 2028 might have significant problems. Yet it is true both for the health care industry as a whole and for individual providers.
Let’s take individual providers. They face a highly competitive market where not growing can lead to serious consequences. While it’s not possible to cover every problem facing individual health care providers in a single blog post, it is possible to list three key problems that providers face that should prompt them to seek help from health care marketing consultants.
1. A lack of new patients.
Patients are the reason that health care providers exist in the first place, and generally, there is no lack of patients. The Centers for Disease Control and Prevention (CDC) reports that there are more than 860 million physician office visits in the U.S. annually.
However, it’s not like these patients and their visits are evenly distributed among all health care providers. If your practice has noticed that its new patient numbers are stagnant or falling, it’s time to think about getting help from health care marketing consultants.
2. Poor rankings in search results.
SEMRush, Moz and Google Search Console are just a few of the relatively inexpensive search engine optimization (SEO) tools available to all. One thing that these tools allow businesses, including health care practices, to do is see how they’re ranking in search results. Seeing a dip or chronically low rankings in search results should be a red flag to your practice. They’re a sign that your practice needs to seriously consider bringing in some outside marketing help.
3. A poor ROI for current marketing efforts.
Digital marketing can lead to significant return on investment (ROI). To be considered decent, digital marketing strategies should have an ROI of 5:1. This means you should be getting $5 for every $1 you spend on digital marketing. If your practice has been doing some digital marketing internally and you aren’t seeing this level of ROI or better, it’s a sign. A sign that you may need to partner with health care marketing experts.
How can health care marketing consultants help practices address these problems?
Every health care marketing consultant or agency has its own approach to helping its clients address their problems. At BURG+CO. Marketing, our focus is on helping health care practices achieve predictable and measurable patient growth.
We’ll do so by applying a custom blend of digital marketing services to the problem of low search result rankings. At the same time, we’ll ensure that the content on and user experience (UX) and user interface (UI) of our partner’s website are optimized for the patients they’re seeking to attract.
And our efforts on behalf of our health care partners have been very successful. Our data shows that the strategies we develop for health care clients typically meet and even exceed their ROI expectations. For instance, our strategy for a physical therapy group led to a more than 9,859% ROI in the first six months of 2022.
Ready to put BURG+CO.’s health care marketing prowess to work for your practice?
Increasing traffic to your website plays a key role in increasing conversions and bringing in new patients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, helping health care providers boost site traffic and create predictable patient growth is one of our specialities at BURG+CO.
Our team has years of experience in helping health care providers improve their digital presence, attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about all the digital marketing services we offer or to schedule a complimentary consultation.