So, you’ve decided you want to use content marketing to help your brand reach a wider target audience? Great move! Content marketing has been shown to help improve traffic, engagement and conversion rates on websites. However, content marketing requires a lot of time and effort that you or your team may not have, so you’ve decided to work with a content marketing agency.
There are many content marketing agencies that can help your brand improve its reach, but how do you know which one is the best fit for you? Well, there are a few items you should always expect out of your content marketing services. If you talk to an agency and they cannot provide any of the following, you should move on to someone else:
- Good communication — A good digital marketing agency will regularly and clearly communicate with your team to make sure their efforts are in line with your goals. Good communication can help identify your needs, build brand personas, and develop and maintain a strategy.
- Research — A digital marketing agency should be willing to help research personas and strategies to help you reach your target audience. This includes keyword research for optimizing your content for improved visibility on search engine platforms, like Google.
- Rich content creation — Your marketing agency should be able to produce rich content that is informative, educational, entertaining or otherwise helpful to your target audience. This content should be unique and optimized and should use your brand’s voice and style.
- Content promotion — Besides writing content, a marketing agency can help promote it through social channels and other relevant areas of your target audience’s interest. For example, if you have an audience that is active on Facebook, your content marketing services should include a strategy for promoting posts and content on Facebook.
- Reporting and maintenance — One of the main benefits of digital marketing is the real-time monitorization of your strategy. Marketers can regularly report on the performance of your site and its content, which can provide insight for areas that need work and areas that are strongest for your brand.
Want to attract new visitors to your website? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
At Burg & Co., we meet all of the expectations listed above and more. Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.