A lot of healthcare marketing efforts are focused on seniors because this group of people spends the most time in healthcare facilities. However, younger patients in Generation Z are getting out of high school and college and need to be equipped to make adult decisions on their own.
People in Generation Z are more active online than any other. If you want them to consider your healthcare facilities for their healthcare needs, you need to maintain an effective social media marketing strategy.
How Healthcare marketers can use social media to connect with Gen Z’ers
Gen Z’ers grew up on social media and never knew a world without it. Social media is how they stay in touch with friends, family and businesses or services in which they are interested. To help you be interesting and remain relevant in the eyes of your potential Generation Z target audience, here are a few tips that can help you:
Stay active on their favorite platforms — Generation Z’ers are on Facebook like other generations, but they spend more time on Instagram, Youtube and Snapchat. Look into how you can use these platforms to engage with this target audience and attract more followers and leads.
Use personal stories — Gen Z’ers like social media for its ability to promote personal connections, so you need to share personal content if you want them to be interested in your services. Share patient success stories, highlight employee profiles or share exciting news.
Remember to use a more conversational tone of voice on social media and avoid appearing too corporate because this will scare off Generation Z’ers faster than anything else.
Listen to their voice — Generation Z’ers are more likely to leave feedback on social media. Figure out how to respond to their feedback in positive ways to promote further interaction and improve your healthcare organization’s reliability.
Contact Burg & Co. for help with marketing to Generation Z
The marketing professionals at Burg & Co. stay up to date with the latest trends and strategies in digital marketing. We can help you find better ways to connect with Generation Z’ers and other target audience members through social media marketing, SEO, PPC and content marketing. Contact us today to learn more about how our services can increase your findability online, improve your traffic and grow your leads and conversion rates.